Wellness Mobile App Redesign: A Four-Week Sprint to Identify Problems and New Opportunities
Wellness Mobile App Redesign: A Four-Week Sprint to Identify Problems and New Opportunities
Wellness Mobile App Redesign: A Four-Week Sprint to Identify Problems and New Opportunities
Othership offers guided sauna, ice bath and breathwork experiences in Toronto and New York City, as well as guided breathwork sessions through their mobile app. As a wellness-focused alternative to nightlife, it helps people connect and feel better. With growing popularity, their apps started to show signs that the experience could be smoother and more connected.
Timeframe
4 weeks
Roles
Me — UX design, UI design, prototyping
Yasmina — product management
Ashkan — sales insight and client perspective
Breathwork experience at home
Sauna and ice bath experience at studios
Challenge
Othership was running two separate apps – one for breathwork and one for sauna bookings – which made the experience confusing for users and harder to manage on the business side. The apps felt disconnected from each other and from the brand. While working with the team at STRV, we created this concept for a potential client to explore how the two apps could work as one, while also uncovering ways to make the experience more useful and enjoyable for users – all within a four‑week sprint.
Challenge
Othership was running two separate apps – one for breathwork and one for sauna bookings – which made the experience confusing for users and harder to manage on the business side. The apps felt disconnected from each other and from the brand. While working with the team at STRV, we created this concept for a potential client to explore how the two apps could work as one, while also uncovering ways to make the experience more useful and enjoyable for users – all within a four‑week sprint.
Challenge
Othership was running two separate apps – one for breathwork and one for sauna bookings – which made the experience confusing for users and harder to manage on the business side. The apps felt disconnected from each other and from the brand. While working with the team at STRV, we created this concept for a potential client to explore how the two apps could work as one, while also uncovering ways to make the experience more useful and enjoyable for users – all within a four‑week sprint.
Challenge
Othership was running two separate apps – one for breathwork and one for sauna bookings – which made the experience confusing for users and harder to manage on the business side. The apps felt disconnected from each other and from the brand. While working with the team at STRV, we created this concept for a potential client to explore how the two apps could work as one, while also uncovering ways to make the experience more useful and enjoyable for users – all within a four‑week sprint.
Week 1
Week 2
Week 3
Week 4
Onboarding, desk research, planning for interviews
User interviews and interview synthesis
Ideation and wireframing
UI design, prototyping and final presentation
User interviews
We interviewed breathwork app users, in-person members, and guides from Canada and New York, mainly aged 20–40 and active in their communities. The goal was to understand their current experiences with breathwork and sauna practices. Key insights included the need to connect app and in-person sessions, add community features, and provide simple educational content. Users also found the app’s interface outdated and navigation difficult, especially for new users.
User interviews
We interviewed breathwork app users, in-person members, and guides from Canada and New York, mainly aged 20–40 and active in their communities. The goal was to understand their current experiences with breathwork and sauna practices. Key insights included the need to connect app and in-person sessions, add community features, and provide simple educational content. Users also found the app’s interface outdated and navigation difficult, especially for new users.
User interviews
We interviewed breathwork app users, in-person members, and guides from Canada and New York, mainly aged 20–40 and active in their communities. The goal was to understand their current experiences with breathwork and sauna practices. Key insights included the need to connect app and in-person sessions, add community features, and provide simple educational content. Users also found the app’s interface outdated and navigation difficult, especially for new users.
User interviews
We interviewed breathwork app users, in-person members, and guides from Canada and New York, mainly aged 20–40 and active in their communities. The goal was to understand their current experiences with breathwork and sauna practices. Key insights included the need to connect app and in-person sessions, add community features, and provide simple educational content. Users also found the app’s interface outdated and navigation difficult, especially for new users.
"The group classes have such a strong community vibe, but the app makes it feel like you’re on your own."
"I wish the app connected better with my in‑person visits, like suggesting what I should practice at home next."
"I’d love some quick overview of different techniques and why they’re good for you."
Strategy
We spent time prioritizing what mattered most, balancing user needs with the goals of the business. This highlighted four big opportunities to improve the experience: merging the apps and fixing navigation, adding more personalization, building a sense of community, and updating the visual design.
Strategy
We spent time prioritizing what mattered most, balancing user needs with the goals of the business. This highlighted four big opportunities to improve the experience: merging the apps and fixing navigation, adding more personalization, building a sense of community, and updating the visual design.
Strategy
We spent time prioritizing what mattered most, balancing user needs with the goals of the business. This highlighted four big opportunities to improve the experience: merging the apps and fixing navigation, adding more personalization, building a sense of community, and updating the visual design.
Strategy
We spent time prioritizing what mattered most, balancing user needs with the goals of the business. This highlighted four big opportunities to improve the experience: merging the apps and fixing navigation, adding more personalization, building a sense of community, and updating the visual design.
Merging the apps & improving navigation
Personalization & guidance
Connecting with community
Merging the apps & improving navigation
People were frustrated with juggling two separate apps and having to dig for what they needed. We decided to bring everything into one place and make it easier to navigate. At the same time, we knew many users never visit the sauna studios in person, so we kept the studio content easy to find while not being in the way. The result is a unified app where everything lives under one account and it’s much quicker to get where you want to go.
Merging the apps & improving navigation
People were frustrated with juggling two separate apps and having to dig for what they needed. We decided to bring everything into one place and make it easier to navigate. At the same time, we knew many users never visit the sauna studios in person, so we kept the studio content easy to find while not being in the way. The result is a unified app where everything lives under one account and it’s much quicker to get where you want to go.
Merging the apps & improving navigation
People were frustrated with juggling two separate apps and having to dig for what they needed. We decided to bring everything into one place and make it easier to navigate. At the same time, we knew many users never visit the sauna studios in person, so we kept the studio content easy to find while not being in the way. The result is a unified app where everything lives under one account and it’s much quicker to get where you want to go.
Merging the apps & improving navigation
People were frustrated with juggling two separate apps and having to dig for what they needed. We decided to bring everything into one place and make it easier to navigate. At the same time, we knew many users never visit the sauna studios in person, so we kept the studio content easy to find while not being in the way. The result is a unified app where everything lives under one account and it’s much quicker to get where you want to go.
Personalization & guidance
We learned that novice users often didn’t know where to start, while experienced members wanted more relevant suggestions. Our answer was to make the app feel more personal – offering simple starting points, daily recommendations, and helpful follow-ups after in-person sessions. This way the app supports users at every stage, without overwhelming them.
Personalization & guidance
We learned that novice users often didn’t know where to start, while experienced members wanted more relevant suggestions. Our answer was to make the app feel more personal – offering simple starting points, daily recommendations, and helpful follow-ups after in-person sessions. This way the app supports users at every stage, without overwhelming them.
Personalization & guidance
We learned that novice users often didn’t know where to start, while experienced members wanted more relevant suggestions. Our answer was to make the app feel more personal – offering simple starting points, daily recommendations, and helpful follow-ups after in-person sessions. This way the app supports users at every stage, without overwhelming them.
Personalization & guidance
We learned that novice users often didn’t know where to start, while experienced members wanted more relevant suggestions. Our answer was to make the app feel more personal – offering simple starting points, daily recommendations, and helpful follow-ups after in-person sessions. This way the app supports users at every stage, without overwhelming them.
Community
In-person classes are full of energy and connection, but the app felt isolating. We wanted to bring some of that community spirit online, in a way that felt optional and safe. Now members can share experiences, join conversations around classes or topics, and feel connected to others even when they’re practicing at home.
Community
In-person classes are full of energy and connection, but the app felt isolating. We wanted to bring some of that community spirit online, in a way that felt optional and safe. Now members can share experiences, join conversations around classes or topics, and feel connected to others even when they’re practicing at home.
Community
In-person classes are full of energy and connection, but the app felt isolating. We wanted to bring some of that community spirit online, in a way that felt optional and safe. Now members can share experiences, join conversations around classes or topics, and feel connected to others even when they’re practicing at home.
Community
In-person classes are full of energy and connection, but the app felt isolating. We wanted to bring some of that community spirit online, in a way that felt optional and safe. Now members can share experiences, join conversations around classes or topics, and feel connected to others even when they’re practicing at home.
Outcome
In just four weeks, we found the biggest opportunities to improve the Othership app and designed solutions that balanced user needs with business goals. The clients' response was incredibly rewarding – they shared how much they appreciated the care put into the project and how excited they were to show it to their team and move their digital products to the next level.
Outcome
In just four weeks, we found the biggest opportunities to improve the Othership app and designed solutions that balanced user needs with business goals. The clients' response was incredibly rewarding – they shared how much they appreciated the care put into the project and how excited they were to show it to their team and move their digital products to the next level.
Outcome
In just four weeks, we found the biggest opportunities to improve the Othership app and designed solutions that balanced user needs with business goals. The clients' response was incredibly rewarding – they shared how much they appreciated the care put into the project and how excited they were to show it to their team and move their digital products to the next level.
Outcome
In just four weeks, we found the biggest opportunities to improve the Othership app and designed solutions that balanced user needs with business goals. The clients' response was incredibly rewarding – they shared how much they appreciated the care put into the project and how excited they were to show it to their team and move their digital products to the next level.